Fittingly, the very month I decided to use for marketing is also my most successful month on Twitter. Among other things, the amazing @arvidkahl followed me 😃
Learning how to write a landing page
Last month I figured out that most of my customers found me on Google. So I decided to create another landing page targeted at studios to increase my SEO surface. For the main landing page of stagetimer.io, I just went with my gut feeling. This time I wanted to learn first what sections I should write and why.
I found two guides that helped me learn the basics:
- An illustrated landing page guide by Marketing Examples
- Julian’s amazing free handbook for growing a startup contains a chapter on landing pages
I wrote a detailed breakdown on Twitter of the why’s and how’s of each section.
The outcome can be found here: https://stagetimer.io/for-studios/
How did I write my landing page?— Lukas Hermann (@_lhermann) August 18, 2021
A step by step breakdown 👇 pic.twitter.com/Sd8kTZ4SSY
Bonus reading resource: https://www.designerhire.com/landing-pages-best-practices
Love and hate for Astro
This led me, after some back and forth, to migrate all static pages to a static site generator. I chose Astro.
I love Astro. It’s a fresh project, has a great community, and development is coming along great. It provides a great templating engine, understands Markdown out of the box, and even handles Vue components! How amazing is that?
At the same time, I also hate Astro a little. Being so early in development means I spend more time bug hunting than actually advancing the project.
So in true engineer fashion, I managed to make the month of marketing all about coding 😅. On the upside, all content pages will now have a great performance and SEO score. And it’s now easier for me to add new content and pages. In the end, it was a necessary step.
After all, the reason I do this side hustle is to learn the craft. My next project will be better than this one until I reach 10k MMR 🥳
Stagetimer ↗ €135 MMR